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Sales library

Sales questions

Sales questions are the ones with the shortest shelf life. The answer you need on Tuesday morning is worthless by Friday, which is why most of them never get asked at all.

Typical sources

Invoice registers, order books, CRM exports and Tally sales ledgers.

Who asks

Asked most often by regional managers and founders

Access

Read-only, with the rows used shown on every answer

  1. 01

    Which product sold the most in Salem last month?

    ₹4.2LCotton bedsheets, October

    Cotton bedsheets took 51% of branch revenue, 31% ahead of September.

    Needs

    Invoice register, current month

  2. 02

    Which regular customers stopped ordering?

    ₹11.4LAnnualised revenue at risk

    9 accounts that ordered monthly all year have been silent for 45 days.

    Needs

    Invoice register, 13 months

  3. 03

    Which territory is behind target this quarter?

    71%Coimbatore vs quarter target

    Coimbatore is at 71% of target with 9 days left; every other territory is past 90%.

    Needs

    Invoice register + target sheet

  4. 04

    Where are we discounting more than we agreed?

    ₹68,400Discount above policy

    14 invoices went out above the 12% scheme cap, all from one price list.

    Needs

    Invoice register + scheme master

  5. 05

    How many retailers reordered within 30 days?

    36%30-day reorder rate

    22 of 61 retailers reordered inside a month, up from 15 in the previous quarter.

    Needs

    Invoice register, rolling 90 days

  6. 06

    Is our average order value growing or shrinking?

    ₹24,180Average order value

    Order value is up 8% but order count is down 4%, so growth is coming from fewer, larger orders.

    Needs

    Invoice register, 6 months

  7. 07

    How much of this month came from new customers?

    17%Revenue from new accounts

    New accounts contributed 17% of revenue, the highest share in five months.

    Needs

    Invoice register + customer master

  8. 08

    Which channel grew fastest this year?

    +41%Direct retail, year to date

    Direct retail grew 41% while distributor volume stayed flat.

    Needs

    Invoice register, channel tagged

  9. 09

    What share of quotations turned into orders?

    38%Quotation to order

    38% of quotations converted; the ones that converted were answered within 2 days.

    Needs

    Quotation sheet + invoice register

  10. 10

    Did festive demand arrive earlier this year?

    -11 daysShift in peak week

    The peak week moved forward by 11 days against last year.

    Needs

    Invoice register, two years

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